Starting a food service business is a rewarding but challenging and often costly endeavor. e.terra was founded by entrepreneurs who have all owned and operated restaurants or food concepts in the past and was designed to help entrepreneurs address the key challenges they face on a daily basis. By launching a food business out of e.terra, members save on traditional upfront and operating costs that can be in the hundreds of thousands of dollars. It also provides members with the very essential business support services that can help them launch and successfully scale their business. This helps reduce the risk of starting the business and makes the dream of being a business owner much more affordable and accessible to the members of the community.